If you’ve experienced a recent ranking drop, no need panicking. Firstly, you need to investigate the cause of ranking drop, so that you can avoid similar problem in future. A ranking drop can occur any time and depends upon the following factors.
- Observe the Structure of Competitor’s Website
Well, nobody denies reaching the top of Google search pages, but not everyone considers what to do. Copying what competitors have has often been the route, but it’s not an ultimate solution. Your competitor must have other tools to get to the top – link structures and content. Both of them make your website structure.
Tip: The only way you can reach the top is by incorporating high-quality content compared to others. Make sure your web pages contain authoritative links and they’re better than your competitors’.
- Your Website Must Have Gone Through Changes
As the webmasters make updates on web pages quite regularly, and most of them are minimal changes. However, they need to be cautious while periodic redesign phase. In case of an entirely new page, search engine will re-assess and makes adjustments in rankings.
Many designers and webmasters believe Google filters these pages and down-rank them temporarily, just to make sure they are not any kind of spam.
Tip: While changing your premium web pages consisting important keywords, you need to be extra careful. The pages must be in accordance with the topic and all the keywords of your website.
- Complicated/Bad Link Structure
If you change an old website to new one, complicated link structure may pose a few problems. Changing links that were automatically generated or paid may cause Google’s penalties.
TIP: It often happens because of low-quality links and those link building tools. Always include relevant and resourceful links for better user experience; otherwise, prepare yourself for penalties from Google.
- Unreliable Web Server
Another factor that may cause a ranking drop is your web server. Your website was down due to server, and search spiders didn’t get access to it. As a result, your page wasn’t indexed. How can you expect ranking then?
Similarly, when your website was working efficiently, but the web server displayed error message. This is again a factor causing drop in your page ranking.
TIP: That’s as simple as switching to a server with minimal down-time. To get a good ranking, you need reliable server; otherwise, all efforts of local SEO will be wasted. You can also use online audit tools and find out the real cause of ranking drops.
- Your Website Must Have Spam Elements
Spam elements such as, hidden text, cloaking, doorways and other techniques are not legitimized by search engines. If your website comprises of spam elements, better remove them before getting penalized by Google.
What to do: Cheating Google is like playing with fire. Why should you spoil years of efforts establishing a business, through bad techniques? If you’re not get caught, you’re very lucky. But, you don’t know for how long.
Google ranking drops may be caused by issues on your website; any technical flaw, a sudden change; bad link structure; or it may be due to instant updates from Google. You can resolve this issue only with proper and legitimate tools and guidelines given by Google.
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