Nobody believes that companies open every email they get. In fact there is little hope at all that the majority of the emails your send will get read – even with an interesting subject line. The truth is it’s harder and harder with the sheer volume of emails being sent out, to stand out. So how do you do it?
The answer is simple. According to a study done by Unbounce there are some specific words and symbols that will get your email noticed but more importantly read. The most interesting find is that the words themselves are not as important as the feelings they create in the recipient of your email.
You will feel positivity and…
The word “introducing” is in itself an “attention grabber”. It is statistically proven to increase the email open rate by a quite nice 7.36%. The reader will get excited that by reading an email introducing him to a new experience, product or a service. It stokes curiosity, hopefully enough so that they will want to know more and read further.
Example taken from Campaign Monitor:
Introducing Canvas: A better way to send emails
“You” together with its equivalents is getting your email up close and personal with your reader. Using this word in a subject line will get you a solid opening rate percentage too, 4.07% to be exact. It will happen many times that you won’t know the name of the person you are sending the email too but you can still make it more personal by using just the word “you”.
People are creatures of habit and will usually pay way more attention if the email subject line reads something related directly to them.
Example taken from: HubSpot
What can you afford?
“Invite” with its staggering open rate percentage of 9.45% this is one of THE words to use if you wanna get your email not just opened but more importantly read.
People reading a subject line with “Invitation or Invite” feel exclusive, excited, curious and included and have a sense of being wanted as a part of something or improve something.
This word is often used by survey companies and data centres.
Example taken from: Support2
We would like to invite you, as a tenured employee, to participate in this employee benefits satisfaction survey.
Of course don’t forget to include the link or the invite with your email before you send it.
A good, short and fast example of an invite to try a product is here: https://app.clevork.com/Account/SignUp.aspx
Urgency & Scarecity
“Hurry” right in the email subject is definitely heightening the chances of getting it read.
Especially if the body of your email requires an immediate action from the recipient.
People will feel they have only limited amount of time to get something done otherwise they can miss out. And people generally don’t like to miss out.
Be careful though! Only use it, if the truth is reflected further in the body of your email. If you start using “hurry” with every email you send, it loses its strength and meaning and your emails will start to become ignored.
Example taken from: Campaign Monitor
Hurry! Only three consultation spots left.
“We” in all its forms is another gem with an open rate stats of 5.87%. It creates a sense of ”togetherness”. Using the word “we” or its equivalent creates a feeling that you are including the person in your event or decision making process and showing them that their opinion matters. It also drives the chances of getting a response much higher.
And besides it is way more personal than writing “To whom it may concern” or “ Dear XY”.
Example taken from: Windsor Circle
(customer name) We could use your feedback
The bottom line
People tend to either overdo the subject line or keep it overly simple or boring.
A subject line is however often more important than body of the email itself. It is the only thing your reader can see as your email hits their inbox. Based on what words and how stronger words you choose to use and the feeling the reader will feel when reading, it can be a decider between opening or sending straight to the trash folder.
Here are more examples incorporating some of the words we have discussed into one subject line:
Your print order is being processed
Three ways to improve your pins on Pinterest
Subscribe to our magazine
To finish off, some golden rules of an unmissable, irresistible email subject line: Keep it short, make it catchy, give a deadline, be personal and stay on point. And of course create a positive feeling.
A little bit about me: I work as a business development manager and a copywriter @ Clevork.
I enjoy writing of articles, especially in English and on any given topic and love to communicate with people in any shape or form.