Jason Calacanis, A-List blogger and founder of Weblogs Inc. (the company behind the enormously popular Engadget) has written a post stating some general rules for link baiting him. Follow these rules, he says, and he’s very likely to link back to you.
Basically he expects people to stroke his ego a bit before bashing his usually controversial opinions. He recommends citing his past accomplishments, mentioning his bulldog, or displaying attractive pictures of him before he gained weight.
I read this post earlier and went on my merry way, but then he posted a follow up linking back to the first few people to blog about his original post. As a neophyte blogger I figure I need all the exposure I can get, so why not give Calacanis the attention he wants in return for a little exposure on his popular blog?
Anyways, this is a bit of a marketing experiment and I apologize if it isn’t relevant to you.
Calacanis, your narcissism is remarkable but it’s also the reason I read you. I gave you what you wanted so please link back to me.
Calacanis readers, while you’re here, you might as well check out some of my other posts. The Popular Article list in the sidebar is a good place to start. Also, subscribing to the feed is a good idea.
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I found his post to be a cry for relevance. You are feeding that need…but I guess so am I!
Eric
come on! jason is being silly, yet hiding some wise insights within.
ever heard of the blogocombat tactic of Self Parody? try it sometime. it works.
Yes, good idea—mentor his bulldog.
You guys are gooey! LOL
John,
Great job of following Jason’s rules.
Yea, he did link to me in a pretty flattering way, so in that respect I think it was worth it. Although I do feel like I’ve disappointed my readers a bit. You live and you learn I guess.
If your readers are “disappointed”, dump them and get new readers. Like me. You and I both did the Right Thing by jumping into the experiment.
What I like best about my pal Jason is that he hates PayPerPost and all blog whoring, incentivized opinion, which breaks the Trust Web.
you got the link. that’s interesting. I guess I just would not expect it would be that simple, but I guess it is.