writing tips

How to Write Something Worth Reading

90% of writing published online isn’t worth the server space it’s stored on. This is due to lack of purpose and underdeveloped style. Many writers fail to take themselves seriously. Perhaps they underestimate the validity of their ideas or the power of the medium.

Effective writing can be learned by practice and observation. The purpose of this article is to encourage the creation of forceful, passionate writing, the sort of writing people love to read.

1. You write what you read.

Stop reading the same meaningless, repetitive writing everyone else reads. Quality of output directly correlates to quality of input. I’ve noticed the technical quality of my writing and the originality of my ideas sharply decline when I fall into the habit of reading nothing but blogs.

Absorb fresh ideas and sublime style by reading old books, written by masters of language. Then take these ideas and pretend you invented them. You’ll be hailed as a prophet.

The subject matter of the books you read is secondary. The value comes from unconsciously absorbing the style of the author. This is how we learn to write rhythmic sentences and clearly convey meaning. You will also find unexpected inspiration.

2. Avoid balanced views.

When forming an opinion, it is necessary to consider the strengths and weaknesses of alternatives and select the most correct. Many writers use the same method when making an argument.

Unfortunately, this reasonable process makes for weak writing. If you wish to influence readers mentally and emotionally, do not concede the slightest degree of doubt. Overwhelm them with the strength of your conviction.

3. Style is king.

The hearts and minds of readers are won, not by judicious argument, but by force of personality. You aren’t selling an idea alone. You’re selling the authority of the mind that endorses it. Don’t believe for a moment that being in the right outweighs charismatic personality.

4. Unleash your noble scorn.

Digg and Reddit are filled, not with praise for Liberal politicians, but with rabid denunciations of Conservative leadership. Prose writing is most effective when used to expose injustice and unravel misconceptions. Channel your anger and frustration into passionate writing.

This denunciation of the public school system is a great example, and this site has built a well deserved following by expressing disgust.

Scorn is a powerful tool, but it must be used with delicacy. Avoid insulting readers by making broad denunciations that allow them to believe your anger is directed at others. Consider the statement, “The population of the United States is 300 million, mostly fools.” Anyone who reads this will likely agree, considering themselves one of the exceptions.

5. Passion

Passion is the one quality essential to powerful writing. Writing without passion is a sailboat without wind. Whatever you write about, there must be a passion that drives you. The passion that lights your mind on fire and compels you to expose your private thoughts to the world.

Writing with passion leaps off the page. But this sort of writing is rare because we’re afraid of our inspiration. We’re afraid to express ourselves too forcefully, to overstep the bounds of our authority and risk being wrong.

To produce great writing, you must recognize these doubts as the byproduct of innovation. The only writing that matters is writing that challenges popular opinion, writing that changes minds. If you aren’t pushing limits, you aren’t going far enough.

Embrace your passion and share it with your readers. You may offend some, and you may be proven wrong, but unless you take that chance you’ll never make an impression.

Digg this story!

  • http://www.floreo.org Euphrosene

    All good points, passionately put!

    But you missed out sex as well as viral marketing. The former draws in online doggers, while the latter attracts the ‘what-am-I-missing’ brigade.

    Not that they should care. At least two meandering blogs I can think of have resulted in book deals.

    Cheers Euphrosene

  • http://www.theoptimizedlife.com Kim Roach

    Thanks for the great writing tips John. I think becoming a voracious reader is one of the most important steps in becoming a good writer.

    I love reading a variety of books, blogs, and quotes to get the juices flowing….

  • http://www.steve-olson.com Steve Olson

    John,
    Sound advice on writing. You are right about carefully watching your input. I have found the quality of my posts and spikes in traffic are directly realted to the quality of the prose I have most recently read.

    You are dead on right about scorn. I hate directing at people, because it is bad karma. But I don’t mind directing it at institutions, corporations, political parties. etc.

    The truth is, when you get under the hood of anything, you will find decent, well intentioned people. It is usually the ideas and the institution of those ideas that are dangerous and worthy of scorn.

    Many of the people I disagree with, when I meet them, I like them. I think we would be better off attacking the message and not the messenger.

    Thanks for the link,

    Steve

  • http://www.pickthebrain.com John Wesley

    Steve,

    You’re right about attacking the message. Throughout history, writing has been one of the greatest factors in creating social change. Think of Upton Sinclair’s “The Jungle” or Thomas Paine’s “Common Sense”.

    There are many others of course, but behind every social reform there seems to be writing that brings it into the public consciousness. I think blogs are going to be a huge part of this in the future.

  • darkon

    Sounds very familiar…. (searches for Russell’s “How to become a man of genius”) Here it is:

    http://users.drew.edu/~jlenz/br-hearst-genius.html

  • http://www.whatyourbabyknows.com Dylan Emrys

    Well said.
    And well timed as I am due to write my newsletter today.

    I hadn’t thought about what I read influencing what I write. Good point, and maybe that’s why after reading blog after blog I feel so low energy and lacking in passion. I now only subscribe to well-written blogs….like this one!

    Thanks.

  • http://www.pickthebrain.com John Wesley

    Amazing, I thought I was the only one who remembered dear old Bertrand. I’ve been reading all his old essay’s recently, and that one in particular did play a large role in the inspiration of this article.

  • http://www.marksdailyapple.com Sara

    Great points. I’m afraid I don’t have much to add, except this: ask powerful, provocative questions. Just ask questions that haven’t been asked, or ask them in a different way. Asking questions is a great writing tool to involve your reader, convey your passion, and approach controversial topics. Simply asking is very compelling. Best of all, framing something radical in a question doesn’t alienate people the way that blanket statements – even well-intentioned ones – can.

  • http://www.pickthebrain.com John Wesley

    Sara,

    Asking questions and starting a discussion is a great way to draw readers in.

    What you said about “framing something radical in a question” reminds me of a technique Ben Franklin used. He would bring up controversial topics in a manner that made it seem to be someone else’s opinion, or as if it was only a suggestion and not a factual statement. This allowed him to persuade people without putting his own reputation on the line.

  • http://www.marksdailyapple.com Sara

    That Ben. I’ll have to try out that technique soon. Thanks for the tip!

    Have a great day everyone!

    • http://aaddddad dexter

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  • penny

    Dear John,
    Russell is great. I love his atheist essay:
    “Why I am NOT a christian”. It’s quite brilliant.

    He was one of the teachers of Norbert Wiener, during Wiener’s first graduate education in philosophy. Wiener found him limited and narrow minded, but with the great power of focus. Russell taught Wiener to be rigorous. They complemented each other. Russell found Wiener to be arrogant and childish. He set him straight.

    Russell said ( on reading Eddington’s summary of Einstein’s general relativity):
    ” I have wasted my intellectual life on pure mud.”

    His lack of arrogance there is INSPIRING–especially in a philosopher, where it was very unusual.

    As you know, he was a man of conviction and he fought against war and injustice for his whole life.
    Penny

    best
    Penny

  • penny

    Asking questions is also the main key to creative science and math.
    I call it: applying the Socratic method to Nature.
    Penny

    ” I have discovered the method for the discovery of truth.”–Socrates.

  • http://www.pickthebrain.com John Wesley

    Penny,

    That’s interesting, what Russell said after learning about Relativity. And not entirely surprising. Philosophy is quite the opposite of physics, and the lack of any exact answers can be maddening.

    Still, I think there is a need for both. Physics to understand the world and philosophy to apply this understanding to our human lives.

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  • Nate

    Sorry, but I couldn’t get through the first sentence! :-P Just kidding!

  • penny

    Dear John,
    Absolutely. We need philosophy.
    You know, whenever philosophy ( mother of sciences) succeeds we rename the result: Thus math, law, psychology,
    sociology, logic, and ……PHYSICS
    ( called originally: “Natural Philosophy” by Newton).

    This makes it easy for fools to run down philosophy as useless nonsense.
    Penny

  • penny

    Dear John,
    As an American, I feel strongly that: if most Americans actually read Locke and Voltaire and Rouseau and Paine etc., rather than just two page extracts in school, we might have a chance to evade
    tyranny.

    They were Philosophers.
    best
    Penny

    Adam Smith was not an Economist–he was a “Social philosopher”–once again, the name was changed. And Marx was not a communist or a Marxist—he was a
    philosopher.

  • http://zenhabits.net Leo

    I love this advice! Great article, John. Good point about having strong opinions – controversy is good!

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  • ab

    Cool list, but all you need is #3. Everything falls into place with #3.

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  • http://thedialogs.org Alex Na

    “90% of writing published online isn’t worth the server space it’s stored on.”

    Agree, but don’t be too dramatic about that. Since it is so easy to publish now, think about it as a new street talk, not more.

    http://thedialogs.org/2007/04/02/extreme-internet-surfing/

    ;)

  • http://www.pickthebrain.com John Wesley

    If I hadn’t been so dramatic would you have left this comment? :)

    You have a good point though, online publishing is far less deliberate than putting a book to press.

  • tisstupid

    I agree with most of what is said in this article. It relates writing tips to casual authors.

    I concur with the notion that you are what you read, and that reading blogs all day limits your own ability. I also agree that it is important to write with authority.

    Yet I have to agree with the suggestion to write with scorn. Writing with visceral hatred is an instant turn-off to the reader. Making the statement: “The population of the United States is 300 million, mostly fools.” is very ineffective.

    Anger is an effective tool in writing, but elitism and blanket rhetoric are the downfall of most political blogs.

    Making a statement like the one quoted above causes the the person who reads your scorn to instantly write off the rest of your words as pointless rhetoric. I would assume the person making the statement had a narcissistic personality disorder and would take what they said with a grain of salt.

  • http://www.pickthebrain.com John Wesley

    You’re probably right, that someone who disagrees with the statement would be turned off. But I think someone inclined to agree with it would be very attracted.

    I’m not quite sure what you mean by “elitism and blanket rhetoric are the downfall of most political blogs.” From what I’ve observed, political blogs are doing great, especially the ones taking shots at the other side.

    People don’t go to political blogs to choose a party, they go to read about how stupid the other side is. A political blogs without bias would have a hard time building a following. Although, I think a blog that ridiculed both sides could be very popular among the disenfranchised.

  • http://www.selfhelpspot.com/blog Alex

    Hi John,

    This post is a winner man. Now I have to think how I should write. Great tips and advice!

    Alex

  • http://geniustypes.com Brian Lee

    I’m with you John, I get bored easily by clone blog posts that try to be “fair” to everyone. I want to scream “STOP APOLOGIZING FOR YOURSELF AND WRITE WHAT YOU MEAN FOR THE LOVE…” Fortunately, this post is not one of those.

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  • http://www.orangeguru.info orangeguru

    Sorry, but that was pretty lame and in same ways very WRONG. You encourage people to be like Bill’O from Fox News: just scream loud, passionate and stylish enough then you get an audience.

    I miss the most important parts of forming an opinion and writing about something: research your topic, reflect on it and structure your argument.

    A witty style is nice, but unless you have solid points and it’s well laid out and rhetorically well presented – THEN you have a winner.

  • http://www.pickthebrain.com John Wesley

    In ideal world you’d be right. Research and solid argument should count more than style.

    But it doesn’t. As you said, the popularity of people like O’Reilly is proof of that. We can either watch in disgust as those types of writers captivate readers, or we can use the same techniques to spread our own ideas.

    As they say, if you can’t beat them…

  • http://jjk115.livejournal.com James

    I read this at just the right time. I seem to have entered a void that I can’t escape; it’s making me insane. I can’t write anything effective. This helped; I have to know that there are other people in the same position as me.

  • http://www.pickthebrain.com John Wesley

    I’ve certainly been there before. Sometimes it won’t come. I don’t think trying to force it helps so I usually just take off a few days entirely from writing and come back refreshed.

  • http://www.marksdailyapple.com Sara

    John: the point about political blogs is great.
    Orangeguru: I would disagree about Bill O’Reilly and passion. Passionate writing is never bad because it is authentic. Bill is not passionate; he is emotional. A lot of people confuse the two, but passion comes from a place of intense conviction, while the sort of political ranting Bill does is sheer emotional manipulation based on common triggers like fear, paranoia and insecurity. IMHO :)
    James: I totally have those days! My trick is to write something really, really small and simple. It’s usually not that great, but it gets me through the block.

    • O Rly?

      Don’t forget that Blabla O’Really doesn’t let anyone who disagrees with him get a word in edgewise on his show.

      Somewhere, Voltaire is reconsidering his famous statement and begging the gods to make everyone on Faux News just shut up. :)

  • http://jjk115.livejournal.com James

    Those are some good thoughts. Thanks, friends.

  • http://www.pickthebrain.com John Wesley

    Sara,

    I couldn’t agree more with your distinction between passion and emotion.

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  • tissstupid

    Writing with bias and writing with scorn are two separate concepts. One does not have to wield useless, hateful rhetoric to be read. The point of a political rant should be to persuade instead of just using the internet as a punching bag to relieve frustration.

    When one writes that their opponent is a monkey, is evil, is against God, or any of the cliches that exist on the web they miss the opportunity to convert others to their POV.

    Many political bloggers are fooled by “yes-men” who already agree with their argument. They see 15 “you’re so right” comments in response to their writing, and think they are an effective political writer.

    Yet, the truly effective writer is the one that relates a concept to a reader that has not been considered before.

    One should hope to see a “I never considered that,” or a researched response that disagrees to feel like an effective political writer.

  • http://www.cantholdertongue.com/ Carol

    I loved this post. I have been trying very hard to write passionately and I, too, believe that the quality of what I read directly impacts the quality of what I have to say.

    Always a pleasure to come to your site…

  • http://www.pickthebrain.com John Wesley

    @ tissstupid – You make a good point about the “you’re so right” comments. Sometimes I read a great post, get excited about the comments, and then the first 15 are all just generic “awesome post” comments that don’t bring anything to the discussion. I usually stop reading.

    The best writing as you said, “relates a concept to a reader that has not been considered before.”

    @Carol – I’m not surprised you feel the same way. When I get lazy and addicted to my feed reader I definitely notice a brain drain. I think it helps to read a wide variety.

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  • T.

    Finally! A blogger who directs the would-be Pulitzer-Prize-winning-writer to the Classics! I wholeheartedly agree – reading the old masters is the best way to go. The whole of human experience has been compressed and filed away already; it’s up to us to blow the dust off those covers and start learning what’s been learnt already by our predecessors.

  • http://www.pickthebrain.com John Wesley

    T,

    I’m glad to find someone as interested in the classics as I am. Unfortunately, despite my best intentions I still don’t read as much as I should.

  • http://www.pickthebrain.com John Wesley

    What irony exactly are you referring to? I think he was completely serious.

  • Ian

    i agree with jeremy–that essay was written tongue-in-cheek and was not to be taken literally. the entire thing is saturated with subtextual disdain for what he is describing. that said, i do think you are a decent writer, but you missed the boat on that Russell essay.

  • http://www.pickthebrain.com John Wesley

    I see what you’re talking about, but I still believe Russell was being serious. He probably had disdain for the type of writing he described, but that doesn’t change the fact that sensationalist, passionate writing is what makes people famous.

    A balanced stance has its merits for sure, but it comes off as weak. It’s probably not a good thing (hence Russell’s disdain) but it’s the way the world works.

  • http://www.iheartthat.com/ Paul

    The comments here, save mine, are worth just as much as the post. Thanks everyone for your comments. I’ve found them, and the article of great insight.

  • http://www.bighope.blogspot.com mohyee

    Hello John:
    I was very happy to stumble upon your site. Your posts are eye-opening and inspiring. Concerning this particular post, I think that feedback is important, to judge a person that he or she is on the right path of good comprehensible useful writing or not. Can you kindly have a look to my blog, I am very interested in the psychology of well-being, and try to find my style in writing, though English is not my mother tongue. Can you tell me please the strong points of my blog if any, and the weak points.
    Thank you

  • Sheryl

    I’d be most interested in the topic of emotionalism vs passion if you would elaborate at some point.

  • http://www.sinfinity.wordpress.com Surabhi

    you are another example of “Maturity has nothing to do with age.”

    Keep up the good work!

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  • bert

    Jeremy,

    Thanks for making the observation on Russell’s irony. I was amazed how many other comments there were before anyone caught on. It may be just my own perception, but compared to just ten or fifteen years ago it seems that today far fewer people recognize irony when they encounter it.

    Finally, I can’t resist sharing my favorite Russell quotation: “A man is not complete until he is married, and then he is finished.”

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  • http://www.wizcodersolution.com Bob Ong

    good advice, very useful for a newbie like me

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  • Danny Lucas

    I found your link in this blog:

    Friday, October 12, 2007

    Quality
    I happened across the following short article —-

    http://www.pickthebrain.com/blog/how-to-write-something-worth-reading/

    and thought it was, well, something worth reading :-)

    It’s a set of guidelines for writing content of high quality.

    Is it possible to improve Erie blogs by embracing any of his suggestions ?

    Are there any exemplary examples of high quality Erie blogs in your opinion ?

    The original author fails to cite inclusion of a”real name” as a vital element when writing something worth reading for eventual publication. Obviously some of our most vocal critics disagree.

    Posted by Erie Blogwatch at 6:38 PM

    0 comments:
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    I see that your name is posted right at the top of your blog John Wesley. How come you do not post Anonymous?

    There is great debate in Erie, PA on the use of Anonymous Blog posts (many use it to hit-and-run the audience at any given local site).

    Others find Anonymous acceptable since all the names in all your comments could be “them”, somebody else”, a friend, who knows?

    The blog writer has advocated anonymous writing style in other blogs and indeed, his profile is anonymous.

    In How To Write Something Worth Reading, you do not address this per Erie Blog Anonymouser.

    I personally feel you DO in two ways:
    1) YOU use your name in your post
    (a subtle endorsement, if you will)
    2) In section 3 above, you write:
    “You aren’t selling an idea alone. You’re selling the authority of the mind that endorses it. Don’t believe for a moment that being in the right outweighs charismatic personality”.

    Can anonymousers have authority of the mind? Endorsing? Charismatic personality?

    In the northwest corner of Pennsylvania, sleeping at the base of the almost mighty Appalachians, and, sipping the seasoned water of the Great Lake Erie, begins the stretch of flatland that encompasses much of the USA til you stumble upon Colorado. The source of all of this mystique is in Erie, PA. Some call us Cheery Erie. :)

    Our collective minds await your thoughts.
    Thanks a bunch.
    Best regards,
    Danny Lucas – a real name behind these thoughts

  • http://www.webkinzmap1.phpnet.us DDT-WEBKINZ

    Welcome to the world of blogging, it’s truly revolutionized the industry of the Internet, in my opinion. I spend more time writing in blogs than I do actually reading them, but overall you’ll find them useful I think.

  • Lana

    Great article. I think many of as blogging, because we feel we have something interesting and important to say. I agree, if we are not taken with writing style, we won’t finish reading. No matter how much passion in there. As for the passion, most of as have it,(if we read and write here), only sometimes it takes time to really shine in form of a dynamite writing. I’ve started by posting interesting information I find on the Web,(with minimum of my comments), but graduated to posting my own writing, too. Well, in a few days.

  • lana

    Sorry, I missed a letter in my website address.

  • a.c mccants

    Great Tips!
    I am forwarding this link as well as
    the link to ‘How To: Attract an Audience
    by Writing with Style’ to all the writers
    I know.–a.c. mccants

  • mohyee

    Hello friends:
    Sure writing with style, is important, but I think that there are many additional points to be put in mind. Primarily what is the reason that motivates the writer for writing? Is there any message in the text? Are there sufficient explanations, subdivisions, and multiple sub-ideas? Is the style of writing, direct, with smooth flow? is the vocabulary used, known to the average reader? And according to what is the genre of the literary piece and whether it is short or long, can the writer use some suspense to drag the reader till the end of the text? Is there any order of logic in the evolution of the text from paragraph to the other? Are there some catchy phrases that the reader can remember and savour for long? And does the writer pay attention to the punctuation and its importance?
    My blog- http://bighope.blogspot.com
    Mohyee

  • Mallory

    brilliant. great writing tips! I definitely agree with the part about expanding your reading material and going back to the greats or classics.

  • Mark

    Way to throw in some George Bush rhetoric. Was this for irony?

    “The hearts and minds of readers are won, not by judicious argument, but by force…”

    -M

  • http://www.veronicaromm.wordpress.com veronicaromm

    Great post. I am a writer and tend to write about personal experience. It’s risky but it’s the only way I know how.

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  • http://dipstart.com Диплом

    Beautiful! :-)

  • http://speedonlinewealth.com/blog/?p=289 SpeedOnlineWealth

    So well said … or, rather, so well written. :)

    I’m honing my skills as a writer to promote my upcoming online business. It’s so critical to write in a compelling way to encourage sales but it definitely isn’t easy. People often spend a lot of money to hire copywriters or to take copywriting courses, but I found a really cool and affordable ebook on this subject, thankfully. I talk about it in my blog post if anyone is interested.

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      im interested where is it at

  • Youre a faker!

    Hahaha I love this. As one commenter pointed out, you just took Bertrand Russell’s ‘How to be a Man of Genius’ and rephrased it (http://users.drew.edu/~jlenz/br-hearst-genius.html)

    You even took the example:
    Carlyle remarked: “The population of England is twenty millions, mostly fools.” Everybody who read this considered himself one of the exceptions, and therefore enjoyed the remark.

    and rephrased it as:
    Consider the statement, “The population of the United States is 300 million, mostly fools.” Anyone who reads this will likely agree, considering themselves one of the exceptions.

    You just inspired me by your lack of genuine thought! You, John, very well indeed write what you read (point #1). I love love love it. You make me question all opinions formed by bloggers in reality. I wonder if the trade off between authenticity of ideas for cookie-cutter style is really worth anything at all. My comments may be sending mixed messages. Just know that I am proud of your shrewdness, John. You’re points are indeed valid even if they are not your own.

    • Talking Point Blank

      1) First sentence, last paragraph reminds me of the “ultimate insult” from Billy Madison. ;-)

      2) There are at least 435 of those fools living and working in Washington, D.C.

      3) I must be in a parallel universe. Most blogs I’ve seen (including, but not limited to, the big ones like HuffPost and Salon) are chock-full of either spam or idiotic articles related to Angelina Jolie as a possible Nobel Peace contender. I’ve never seen one to even mention Paine, Carlyle, or Newton, let alone quote them or reference their works. Elementary, dear Watson — Juvenal rather than juvenile. ;-)

      4) If I may, I’d like to rephrase Carlyle’s statement and John’s addendum here, but in a bit more Internet-style way — a la the usual blather on Yahoo! Answers:

      Q: Where can I find Intelligent Life on Earth?
      A: That’s a big 404, good buddy.

      BEST ANSWER FTW!!! XD

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  • http://fictionway.com/ How to Write

    Great advice. I think the key to writing well is writing what you read. Read the greats and aspire to be great yourself.

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  • http://www.seslidesehir.com seslidesehir

    just be yourself,natural and sensitive ,write something what do you thinking about life or anything else

  • http://www.cbsw.net/ Stranger

    Pretty interesting site you’ve got here. Thanx for it. I like such themes and anything that is connected to this matter. I definitely want to read a bit more on that blog soon.

    Best wishes

  • http://www.socialnatural.com/blog Gabriel

    As the saying goes “Any publicity “good” or “bad”, is better than no publicity.” I find applies here.

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  • iskaminien

    If you sir wrote this article based on the principles shown, then I must not follow them, for I disagree with the result of it.

  • Vergil Den

    I wish I had read this before I wrote my book. But seriously, good post.

    Vergil Den

  • http://www.socialnatural.com Social Skills

    Writing has to be unique and take a stand, or else you’re not going to rise above the noise out there.

  • http://www.facebook.com/people/Ganesh-Dutt/100001061710206 Ganesh Dutt

    lately i have been writing some stuff and i think even i dint like it so much and it was because i was reading same type of books.
    through your article i can now have a better start and a perfect ending.

    thank you

  • taan

    wow this has helped me alot. i used to write articles and then delete it. i had no confidence in what i wrote. this article has motivated me to think out of the box. i’ll start writing again …… thanks alot!!

  • http://endanesia.com Endanesia

    why many of  arcticle has end with “Passion”  :)

  • http://screw9-5.blogspot.com/ Screw9to5man

    I never really considered the first idea before.  I guess I should give it a try and start reading classic’s, to see if I can get more creative with my language. 

  • Dj

    boring

  • Matthew Wood

    There’s something ironic about this article.

  • Pingback: A Blogger’s Guide to Reviving a Blog

  • inner city

    write about your experience and thoughts and actions. then write about the search fro truth in these expeience thoughts and actions, then you will get a reaction that coauses people to wonder and ponder the reality.

  • GoodNightJournal

    Writing a journal might help you to write something it worth reading and you can use http://www.GoodNightJournal.com for free to do that!

  • Talking Point Blank

    Jack, can you elaborate? If you mean you get a headache due to “brain freeze” because a lot of blogs are just so mind-numbingly stupid, I totally get it. (Nicholas Carr and Malcolm Gladwell might have quite a few things to say about this — oh, they already have.)

    But do you mean that you get a migraine because the posts/articles are of the “tl;dr” (too long; didn’t read) variety, and not “search-engine optimized” or otherwise edited for “clarity” in the interest of duh-speak promotional value? Because that would be kind of the opposite of what’s being advocated here…

    I’ll assume you mean the first one. :-)