{"id":7746,"date":"2011-10-30T20:43:10","date_gmt":"2011-10-31T04:43:10","guid":{"rendered":"https:\/\/www.pickthebrain.com\/?p=7746"},"modified":"2013-09-13T08:18:30","modified_gmt":"2013-09-13T16:18:30","slug":"how-to-create-your-personal-brand-in-6-easy-steps","status":"publish","type":"post","link":"https:\/\/www.pickthebrain.com\/blog\/how-to-create-your-personal-brand-in-6-easy-steps\/","title":{"rendered":"How to Create Your Personal Brand in 6 Easy Steps"},"content":{"rendered":"
<\/div>

<\/a><\/p>\n

\u201cRegardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”<\/em><\/p>\n

 <\/p>\n

\u2013 Tom Peters in Fast Company<\/em><\/p>\n

You\u2019ve probably heard of the term \u201cpersonal branding.\u201d<\/p>\n

It\u2019s a trendy phrase popular with personal development types that means \u201chow you present yourself to the world.\u201d<\/p>\n

The main idea is that whether you like it or not, the world is going to have an opinion about you.\u00a0 Most people don\u2019t think too much about how they\u2019re seen.\u00a0 They just live and let the world think of them however they\u2019d like.<\/p>\n

 <\/p>\n

\u201cPersonal branding\u201d is about intentionally influencing how the world sees you.\u00a0 It\u2019s about purposefully packaging that \u201cbrand called You.\u201d<\/p>\n

The benefit is obvious.<\/p>\n

The better prepared you are to show the world who you are, the more likely the world will see you the way you want.<\/p>\n

\u2022\u00a0\u00a0 That means your coworkers<\/p>\n

\u2022\u00a0\u00a0 That means job interviewers<\/p>\n

\u2022\u00a0\u00a0 That means people searching for you online<\/p>\n

\u2022\u00a0\u00a0 And that means your social circles<\/p>\n

When you have a solid personal brand, you\u2019ll be more memorable, you\u2019ll be more impressive, and people will wind up having a more favorable opinion about you \u2013 that\u2019s the same thing that good branding does for a productt.<\/p>\n

How to Actually Do It<\/h2>\n

 <\/p>\n

Like most things in the world of \u201cpersonal development,\u201d \u201cpersonal branding\u201d is a pretty vague concept.<\/p>\n

It\u2019s one of those things that sounds nice, but discussions about it tend to be impractical or not actionable enough to be useful.<\/p>\n

If an idea isn\u2019t practical is it worth much?<\/p>\n

So let\u2019s be practical.\u00a0 Follow these 6 easy steps and you\u2019ll have worked out a personal brand you can start using today:<\/p>\n

Step 1: Choose the pillars for your personal brand<\/h2>\n

 <\/p>\n

Every brand is based on a few good qualities.\u00a0 It makes it easier to connect and remember the product it\u2019s attached to.<\/p>\n

A good example of branding is Apple. \u00a0Apple sells computers, phones, and software.\u00a0 You could say a lot about them, but their brand is focused.\u00a0 Apple\u2019s brand is fun, slick, stylish, cutting-edge, reliable, and virus-free.\u00a0 Their brand is focused and it\u2019spositive.<\/p>\n

You need to do the same. Choose a handful of qualities about yourself that you want to be known for.<\/p>\n

Maybe you\u2019re witty, a movie buff, a great organizer, and a green energy expert.<\/p>\n

Or maybe you\u2019re a confident, detail oriented, serious, leader who\u2019s a crazy Chicago Bears fan.<\/p>\n

What collection of attributes do you want to be known for by the world?\u00a0 Make sure you don\u2019t try to focus on too many things \u2013 it\u2019ll be harder for someone to remember any of it.<\/p>\n

Oh, and make sure you\u2019re honest with yourself \u2013 pretending to be something you\u2019re not never works well.<\/p>\n

Do this: <\/strong>Write down the 4 or 5 things you want the world to know about you. <\/strong><\/p>\n

 <\/p>\n

Step 2: Prioritize your brand elements<\/h2>\n

 <\/p>\n

It\u2019s easier for people remember one thing than several things.\u00a0 It\u2019s easier for people to focus on doing one thing than doing a lot of things.<\/p>\n

For example, most websites want their visitors to do a variety of things \u2013 get on an email list, bookmark the site, click on an ad, buy a product, comment, share on social media, etc.\u00a0 The more of those things a website focuses on, the less likely visitors are to do anything but go to a different website.<\/p>\n

Too many options leads to inaction.<\/p>\n

The same concept is true for your personal branding.\u00a0 The more you throw at someone, the less likely they are to remember any of it.<\/p>\n

So what you have to do is look at your list of 4 or 5 qualities about yourself and decide which of them is the most important.\u00a0 If someone could define you by one qualtity, which would it be?<\/p>\n

The other things, though important, can be secondary elements in your personal brand.<\/p>\n

Do this: <\/strong>Rank your 4 or 5 elements by importance to you. <\/strong><\/p>\n

Step 3: Make your elements into a sort of \u201celevator statement\u201d<\/h2>\n

As a general rule, I think folks talk up the importance of things like personal elevator statements and personal mission statements too much.<\/p>\n

Even so, the process of developing one helps take something general (like a list of 5 qualities about you) and makes it easier to talk about convincingly.\u00a0 That\u2019s important, because it can be damn hard to talk about something you haven\u2019t already thought through.<\/p>\n

Have you ever talked about something in public without first having time to think about what you had to say?\u00a0 For example, has someone ever asked you to tell a story about something funny that happened to you?\u00a0 You remembered exactly what happened, but just never thought through how to tell it.\u00a0 So you try to tell your story, but your audience\u2019s eyes glaze over because you\u2019re not telling it well, and you eventually end awkwardly with, \u201cuh, well, I guess you had to have been there.\u201d<\/p>\n

It\u2019s a similar situation with your personal brand.\u00a0 You need to think through how to communicate it or it won\u2019t be useful.<\/p>\n

Here\u2019s the best way to work through that quickly:<\/p>\n

1)\u00a0 Pull up something that can record audio on your computer or phone.<\/p>\n

2)\u00a0 Literally record yourself talking about each of your 4 to 5 qualities, why they are important, why other people should think they\u2019re important, and examples that would show the world you have them.<\/p>\n

3)\u00a0 Ramble on and on until your ideas start solidifying.\u00a0 Talk until it starts feeling more comfortable and natural to talk about them.<\/p>\n

4)\u00a0 Once you start feeling comfortable with what you\u2019re saying, stop recording, and listen to it.<\/p>\n

5)\u00a0 Write down the most compelling things you said \u2013 the things you think are the smartest, most eloquent things you said about yourself.<\/p>\n

6)\u00a0 Condense the best stuff into three sentences that emphasize your primary quality while including the others.\u00a0 (This is your \u201celevator statement\u201d for the purpose of this exercise).<\/p>\n

Do this: <\/strong>Actually work through this stuff by recording yourself, taking notes, and distilling it into an elevator statement of sorts. (Don\u2019t stress about getting this perfect, I\u2019m not going to ask you to put this in public anywhere).<\/p>\n

Step 4: Align your online identity with your new elevator statement<\/h2>\n

 <\/p>\n

Like it or not, what is online about you influences how others perceive you.\u00a0 If you want your personal brand to be effective, your online accounts at Facebook, Twitter, LinkedIn, and your other online profiles need to reflect the ideas in your elevator statement from Step 3.<\/p>\n

If you were a stranger looking at your online accounts, would your main takeaway reflect your personal brand?<\/p>\n

If not, you need to start adjusting things.\u00a0 Don\u2019t copy and paste your new elevator statement to your Facebook profile, that would look kinda weird.\u00a0 Instead, emphasize the things that make your personal brand stronger online and de-emphasize the things that conflict with it.\u00a0 (For example, if you said you\u2019re nice, delete that quote about hating something).<\/p>\n

Do this: <\/strong>Take a quick audit of your online profiles and start adjusting things so they reflect the elements of your personal brand.<\/p>\n

 <\/p>\n

Step 5: Take more control of your online identity<\/h2>\n

 <\/p>\n

Most companies have a presence on social media nowadays that reflect their brand.\u00a0 But their online \u201chome base\u201d is a website they own.<\/p>\n

The reason\u2019s simple.\u00a0 You can manage your online profiles, but you have complete control over a website you own.<\/p>\n

The same is true for you.\u00a0 You can clean up your Facebook account all you want, but if you really want to solidify your brand online, creating a personal website is the best way to make that happen.<\/p>\n

This step might take you off-guard.\u00a0 Many folks think creating their own website is super hard, or they need to learn programming, or they\u2019d need to pay thousands of dollars to get someone else to design a website for them.<\/p>\n

The truth is that it\u2019s never been easier or cheaper to create your own website (if you\u2019re smart enough to get to this website you\u2019re probably smart enough to create your own).<\/p>\n

(If you don\u2019t know and want more details about how to easily create your own website, go to www.WebsiteFromNothing.com<\/a>.\u00a0 It has a quick series of tutorial videos that show you how to do it.)<\/p>\n

I recommend you build your website on a domain based on your name for the biggest personal branding for the buck.\u00a0 If your name was John Donald, buy www.johndonald.com<\/a>, .net, or .org.<\/p>\n

Then make sure your site is simple and clearly highlights your personal brand.\u00a0 It should clearly show your strengths.\u00a0 It should communicate, \u201cthis is who I am, this is what I can do, and this is why you should believe it.\u201d<\/p>\n

Be creative.\u00a0 It\u2019s your online real estate.<\/p>\n

Do this: <\/strong>Create your own personal website to establish your personal branding. <\/strong><\/p>\n

Step 6: Live your personal brand<\/h2>\n

The last and most important step is to live your personal brand.<\/p>\n

A personal brand should be more than how you present yourself to the world.\u00a0 It should also be a real life description of why you\u2019re awesome.\u00a0 So that\u2019s what you should be.<\/p>\n

Spend your time emphasizing the elements of your personal brand in your life.\u00a0 Sometimes we don\u2019t act like the person we want the world to see.<\/p>\n

We think we\u2019re motivated, but we spend a ton of time watching television and surfing the internet.<\/p>\n

We think we\u2019re nice, but we gossip about others.<\/p>\n

A well thought out personal brand will help you present yourself to the world.\u00a0 It can also be a clear cut description for who you should aspire to be in your day-to-day life.<\/p>\n

So here\u2019s my recommendation.\u00a0 No matter who you are or what your goals are, go through these steps and develop your personal brand.\u00a0 Decide how it\u2019s going to be a part of your life.\u00a0 How are you going to use it to your advantage?<\/p>\n

Tom Peters is right in the quote at the beginning of this article.\u00a0 You are the CEO of You Inc. whether you recognize it or not.<\/p>\n

The question really boils down to this:<\/p>\n

Are you going to live accidentally or are you are going to live purposefully?<\/p>\n

Joey shows people how to create their own website that they can customize and maintain on their own (without spending a bunch of money or becoming a computer programmer). \u00a0If you want to learn how, go check out the free videos at\u00a0www.WebsiteFromNothing.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s a trendy phrase popular with personal development types that means \u201chow you present yourself to the world.\u201d<\/p>\n

The main idea is that whether you like it or not, the world is going to have an opinion about you. Most people don\u2019t think too much about how they\u2019re seen. They just live and let the world think of them however they\u2019d like. Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":12163,"featured_media":7747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[6],"tags":[1712,1713,1398,66,4629],"yoast_head":"\nHow to Create Your Personal Brand in 6 Easy Steps - Pick the Brain | Motivation and Self Improvement<\/title>\n<meta name=\"description\" content=\"You\u2019ve probably heard of the term \u201cpersonal branding.\u201d It\u2019s a trendy phrase popular with personal development types that means \u201chow you present yourself to the world.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pickthebrain.com\/blog\/how-to-create-your-personal-brand-in-6-easy-steps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create Your Personal Brand in 6 Easy Steps - Pick the Brain | Motivation and Self Improvement\" \/>\n<meta property=\"og:description\" content=\"You\u2019ve probably heard of the term \u201cpersonal branding.\u201d It\u2019s a trendy phrase popular with personal development types that means \u201chow you present yourself to the world.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pickthebrain.com\/blog\/how-to-create-your-personal-brand-in-6-easy-steps\/\" \/>\n<meta property=\"og:site_name\" content=\"Pick the Brain | Motivation and Self Improvement\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pickthebrain\" \/>\n<meta property=\"article:published_time\" content=\"2011-10-31T04:43:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-09-13T16:18:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pickthebrain.com\/blog\/wp-content\/uploads\/2011\/10\/Screen-shot-2011-10-30-at-2.55.27-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"571\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@pickthebrain\" \/>\n<meta name=\"twitter:site\" content=\"@pickthebrain\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erin Falconer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pickthebrain.com\/blog\/#website\",\"url\":\"https:\/\/www.pickthebrain.com\/blog\/\",\"name\":\"Pick the Brain | Motivation and Self Improvement\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pickthebrain.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pickthebrain.com\/blog\/how-to-create-your-personal-brand-in-6-easy-steps\/#primaryimage\",\"url\":\"https:\/\/www.pickthebrain.com\/blog\/wp-content\/uploads\/2011\/10\/Screen-shot-2011-10-30-at-2.55.27-PM.png\",\"contentUrl\":\"https:\/\/www.pickthebrain.com\/blog\/wp-content\/uploads\/2011\/10\/Screen-shot-2011-10-30-at-2.55.27-PM.png\",\"width\":\"571\",\"height\":\"419\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pickthebrain.com\/blog\/how-to-create-your-personal-brand-in-6-easy-steps\/#webpage\",\"url\":\"https:\/\/www.pickthebrain.com\/blog\/how-to-create-your-personal-brand-in-6-easy-steps\/\",\"name\":\"How to Create Your Personal Brand in 6 Easy Steps - Pick the Brain | Motivation and Self Improvement\",\"isPartOf\":{\"@id\":\"https:\/\/www.pickthebrain.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pickthebrain.com\/blog\/how-to-create-your-personal-brand-in-6-easy-steps\/#primaryimage\"},\"datePublished\":\"2011-10-31T04:43:10+00:00\",\"dateModified\":\"2013-09-13T16:18:30+00:00\",\"author\":{\"@id\":\"https:\/\/www.pickthebrain.com\/blog\/#\/schema\/person\/2da8ae162c097bdb749ab098472b4cc5\"},\"description\":\"You\u2019ve probably heard of the term \u201cpersonal branding.\u201d It\u2019s a trendy phrase popular with personal development types that means \u201chow you present yourself to the world.\u201d\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pickthebrain.com\/blog\/how-to-create-your-personal-brand-in-6-easy-steps\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pickthebrain.com\/blog\/how-to-create-your-personal-brand-in-6-easy-steps\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pickthebrain.com\/blog\/how-to-create-your-personal-brand-in-6-easy-steps\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pickthebrain.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Create Your Personal Brand in 6 Easy Steps\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.pickthebrain.com\/blog\/#\/schema\/person\/2da8ae162c097bdb749ab098472b4cc5\",\"name\":\"Erin Falconer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pickthebrain.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1173c63284b173ff225e5f87a1af5028?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1173c63284b173ff225e5f87a1af5028?s=96&d=mm&r=g\",\"caption\":\"Erin Falconer\"},\"url\":\"https:\/\/www.pickthebrain.com\/blog\/author\/erin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Create Your Personal Brand in 6 Easy Steps - Pick the Brain | Motivation and Self Improvement","description":"You\u2019ve probably heard of the term \u201cpersonal branding.\u201d It\u2019s a trendy phrase popular with personal development types that means \u201chow you present yourself to the world.\u201d","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pickthebrain.com\/blog\/how-to-create-your-personal-brand-in-6-easy-steps\/","og_locale":"en_US","og_type":"article","og_title":"How to Create Your Personal Brand in 6 Easy Steps - Pick the Brain | Motivation and Self Improvement","og_description":"You\u2019ve probably heard of the term \u201cpersonal branding.\u201d It\u2019s a trendy phrase popular with personal development types that means \u201chow you present yourself to the world.\u201d","og_url":"https:\/\/www.pickthebrain.com\/blog\/how-to-create-your-personal-brand-in-6-easy-steps\/","og_site_name":"Pick the Brain | Motivation and Self Improvement","article_publisher":"http:\/\/www.facebook.com\/pickthebrain","article_published_time":"2011-10-31T04:43:10+00:00","article_modified_time":"2013-09-13T16:18:30+00:00","og_image":[{"width":"571","height":"419","url":"https:\/\/www.pickthebrain.com\/blog\/wp-content\/uploads\/2011\/10\/Screen-shot-2011-10-30-at-2.55.27-PM.png","type":"image\/png"}],"twitter_card":"summary","twitter_creator":"@pickthebrain","twitter_site":"@pickthebrain","twitter_misc":{"Written by":"Erin Falconer","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.pickthebrain.com\/blog\/#website","url":"https:\/\/www.pickthebrain.com\/blog\/","name":"Pick the Brain | Motivation and Self Improvement","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pickthebrain.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pickthebrain.com\/blog\/how-to-create-your-personal-brand-in-6-easy-steps\/#primaryimage","url":"https:\/\/www.pickthebrain.com\/blog\/wp-content\/uploads\/2011\/10\/Screen-shot-2011-10-30-at-2.55.27-PM.png","contentUrl":"https:\/\/www.pickthebrain.com\/blog\/wp-content\/uploads\/2011\/10\/Screen-shot-2011-10-30-at-2.55.27-PM.png","width":"571","height":"419"},{"@type":"WebPage","@id":"https:\/\/www.pickthebrain.com\/blog\/how-to-create-your-personal-brand-in-6-easy-steps\/#webpage","url":"https:\/\/www.pickthebrain.com\/blog\/how-to-create-your-personal-brand-in-6-easy-steps\/","name":"How to Create Your Personal Brand in 6 Easy Steps - Pick the Brain | Motivation and Self Improvement","isPartOf":{"@id":"https:\/\/www.pickthebrain.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pickthebrain.com\/blog\/how-to-create-your-personal-brand-in-6-easy-steps\/#primaryimage"},"datePublished":"2011-10-31T04:43:10+00:00","dateModified":"2013-09-13T16:18:30+00:00","author":{"@id":"https:\/\/www.pickthebrain.com\/blog\/#\/schema\/person\/2da8ae162c097bdb749ab098472b4cc5"},"description":"You\u2019ve probably heard of the term \u201cpersonal branding.\u201d It\u2019s a trendy phrase popular with personal development types that means \u201chow you present yourself to the world.\u201d","breadcrumb":{"@id":"https:\/\/www.pickthebrain.com\/blog\/how-to-create-your-personal-brand-in-6-easy-steps\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pickthebrain.com\/blog\/how-to-create-your-personal-brand-in-6-easy-steps\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.pickthebrain.com\/blog\/how-to-create-your-personal-brand-in-6-easy-steps\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pickthebrain.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Create Your Personal Brand in 6 Easy Steps"}]},{"@type":"Person","@id":"https:\/\/www.pickthebrain.com\/blog\/#\/schema\/person\/2da8ae162c097bdb749ab098472b4cc5","name":"Erin Falconer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pickthebrain.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1173c63284b173ff225e5f87a1af5028?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1173c63284b173ff225e5f87a1af5028?s=96&d=mm&r=g","caption":"Erin Falconer"},"url":"https:\/\/www.pickthebrain.com\/blog\/author\/erin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.pickthebrain.com\/blog\/wp-json\/wp\/v2\/posts\/7746"}],"collection":[{"href":"https:\/\/www.pickthebrain.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pickthebrain.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pickthebrain.com\/blog\/wp-json\/wp\/v2\/users\/12163"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pickthebrain.com\/blog\/wp-json\/wp\/v2\/comments?post=7746"}],"version-history":[{"count":0,"href":"https:\/\/www.pickthebrain.com\/blog\/wp-json\/wp\/v2\/posts\/7746\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pickthebrain.com\/blog\/wp-json\/wp\/v2\/media\/7747"}],"wp:attachment":[{"href":"https:\/\/www.pickthebrain.com\/blog\/wp-json\/wp\/v2\/media?parent=7746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pickthebrain.com\/blog\/wp-json\/wp\/v2\/categories?post=7746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pickthebrain.com\/blog\/wp-json\/wp\/v2\/tags?post=7746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}