{"id":44852,"date":"2016-10-20T10:15:27","date_gmt":"2016-10-20T18:15:27","guid":{"rendered":"https:\/\/www.pickthebrain.com\/?p=44852"},"modified":"2017-09-16T10:23:55","modified_gmt":"2017-09-16T18:23:55","slug":"the-brutal-truth","status":"publish","type":"post","link":"https:\/\/www.pickthebrain.com\/blog\/the-brutal-truth\/","title":{"rendered":"The Brutal Truth: How To Be Successful When It Seems So Impossible"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p class=\"p3\"><\/p>\n<p class=\"p3\"><span class=\"s1\">What I am about to tell you is as unfair as it gets. If your company is struggling, or not progressing as quickly as you would like, whose responsibility\u00a0<\/span><span class=\"s1\">is it? Yours. You work the hardest, care the most, put in the most hours, most dedicated, most passionate, put in the money, strain your personal life (if you have one), deplete your finances (if you still have any), strain your relationships (if you have any), cry, drink, don\u2019t sleep, don\u2019t date and spend every waking moment on the business. Is anyone else willing to make the sacrifices you make every day? No one said being an entrepreneur was fair.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Early stage companies need to accomplish a lot with limited resources, and this can lead to organizational chaos. This chaos is characterized by common problems:<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u2022 Too much to do<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u2022 Lack of financial resources<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u2022 Lack of human resources<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u2022 Lack of established priorities<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u2022 Lack of clarity with internal and external constituents<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u2022 Emotional and reactive decision-making<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u2022 Frustration with existing resources<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u2022 Reactive day-to-day management<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">The definition of chaos is:<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">1. \u201cComplete confusion and disorder: a state in which behavior and<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">events are not controlled by anything.\u201d<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">2. \u201cThe state of the universe before there was any order.\u201d<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Starting a business is like driving in New York City. All taxi drivers swerve from lane to lane. Taxi drivers with passengers drive fast and erratically (to get their passengers to the destination as quickly as possible). Taxi drivers without passengers drive slow and erratically (to be in a position to pounce on an available fare). Now add the constant wail of sirens from police cars and fire engines and the inevitable garbage truck. Crazy. Imagine if you took away all structures of order\u2014lights, lane lines, speed limits and traffic signs\u2014and threw in jaywalking pedestrians, a couple of skateboarders, a dog walker with an unwieldy pack of hounds and a good oil slick. It becomes a game of Frogger on steroids. Chaos!<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Now you know what it feels like to be an entrepreneur\u2014if you didn\u2019t already. Without the appropriate tools to manage, entrepreneurship is a like driving in New York City without any lane lines, speed limits, stop signs or traffic signals.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Sounds about right, doesn\u2019t it? You probably believe the cause of this chaos is that your business is unique or faces a unique set of obstacles, you\u2019re developing a new market, or you don\u2019t have the resources to operate like a more established business. It is common for us entrepreneurs to blame the chaos on others, the lack of money, the lack of resources, the lack of a defined market, or one of the many other excuses for not fixing the chaos. When you believe passionately in your idea and chaos ensues, it\u2019s easy to blame everyone and everything else. After all, you think you are doing the right thing. This may be ego, insecurity or over-confidence in your ability. The natural reaction is, \u201cHow dare you challenge me? Without me, this business would be nothing.\u201d We all say, \u201cIt\u2019s not me, it\u2019s you.\u201d Customers don\u2019t understand. Employees don\u2019t work hard enough. Employees aren\u2019t talented enough. Vendors don\u2019t perform. Advisors aren\u2019t committed. Investors haven\u2019t seen something like this before. Friends don\u2019t care as much as we do. Family can\u2019t understand what it feels like to walk a mile in our shoes. There may be some truth in each of these complaints, but what is important is why you are getting negative results in the first place.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Want to know the cause? You may be ticking off a hundred reasons in your head as you read this sentence, but ultimately, there is only one, and that is You. Why? In addition to being the most dedicated, you are also the most emotional, the most tired, the most reactive, the most frustrated, the most _______________ (insert what you are feeling right now). You get the picture.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">The pressure, emotion and intensity of being the entrepreneur is often accompanied by a lack of perspective, and a failure to apply to your own behavior a set of basic principles that will prevent a chaotic business environment. The same drive, self-assurance, and creativity that enable you to create a vision, are often the same characteristics that prevent you from bringing that vision to life.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Isn\u2019t that a relief? You thought you had hundreds of problems to fix and you only have one\u2014You.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Don\u2019t look at this as fixing something that is wrong with you. It\u2019s natural that you are in over your head. Being an entrepreneur is a humbling experience. Your friends say to you, \u201cYou get to be your own boss.\u201d You think to yourself, \u201cIt must be cool to make the donuts at Dunkin Donuts.\u201d<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Accepting that your company is flailing because of you is a tough pill to swallow, but once you take the medicine, and put the job of \u201clearner\u201d on your resume, you can do great things. Accept this truth, and it will set you free.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">With that in mind:<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Why is there too much to do? <i>Because you need to set the priorities and align your resources to those priorities.<\/i><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Why do you lack financial resources? <i>Because you need to raise enough money to keep the company properly funded.<\/i><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Why do you lack human resources? <i>Because you need to raise the capital necessary to build the right team.<\/i><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Why do you not have established priorities? <i>Because you need to understand how a company that has to do everything, can still prioritize one thing over another.<\/i><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Why do internal and external constituents lack clarity? <i>Because you need to avoid communicating in a way that is confusing and verbose.<\/i><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Why are you frustrated with existing resources? <i>Because you need to understand their role, establish their job, and align their skills to the appropriate tasks.<\/i><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Why do you make reactive and emotional decisions? <i>Because you are reactive and emotional.<\/i><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Why is the management of your company reactive? <i>Because you need to build a plan.<\/i><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Bottom line\u2014it is your job to fix these issues. You are the leader, and must manage the chaos, whether it is the pressure, passion, pleasure or pain, a lack of experience or a lack of perspective doesn\u2019t matter. But while you\u2019re doing hard work, remember that you are the greatest tool you have to transform chaos into order and to bring your vision to life\u2014and to see it grow successfully.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\"><i>Michael Dermer is the founder\/author of \u00a0<a href=\"http:\/\/www.lonelyentrepreneur.com\">The Lonely Entrepreneur<\/a>, a methodology to help entrepreneurs with the struggle. He discovered this methodology when the company he built for a decade \u2013 the first to provide rewards for healthy behavior &#8211; was nearly destroyed by the 2008 financial crisis. He not only overcame this to become an industry pioneer, but discovered this methodology to help entrepreneurs with the struggle and is now a professional speaker, consultant, and coach for startup businesses and entrepreneurs.<\/i><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You work the hardest, care the most, put in the most hours, most dedicated, most passionate, put in the money, strain your personal life (if you have one), deplete your finances (if you still have any), strain your relationships (if you have any), cry, drink, don\u2019t sleep, don\u2019t date and spend every waking moment on the business. Is anyone else willing to make the sacrifices you make every day? No one said being an entrepreneur was fair. <a href=\"https:\/\/www.pickthebrain.com\/blog\/the-brutal-truth\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":11798,"featured_media":44855,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[37,9,6,31],"tags":[2339,318,66,4629,5550,5537],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Brutal Truth: How To Be Successful When It Seems So Impossible<\/title>\n<meta name=\"description\" content=\"You work the hardest, care the most, put in the most hours, most dedicated, most passionate, put in the money, strain your personal life (if you have one), deplete your finances (if you still have any), strain your relationships (if you have any), cry, drink, don\u2019t sleep, don\u2019t date and spend every waking moment on the business. Is anyone else willing to make the sacrifices you make every day? No one said being an entrepreneur was fair.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pickthebrain.com\/blog\/the-brutal-truth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Brutal Truth: How To Be Successful When It Seems So Impossible\" \/>\n<meta property=\"og:description\" content=\"You work the hardest, care the most, put in the most hours, most dedicated, most passionate, put in the money, strain your personal life (if you have one), deplete your finances (if you still have any), strain your relationships (if you have any), cry, drink, don\u2019t sleep, don\u2019t date and spend every waking moment on the business. Is anyone else willing to make the sacrifices you make every day? No one said being an entrepreneur was fair.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pickthebrain.com\/blog\/the-brutal-truth\/\" \/>\n<meta property=\"og:site_name\" content=\"Pick the Brain | Motivation and Self Improvement\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pickthebrain\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-20T18:15:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-16T18:23:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pickthebrain.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-16-at-5.24.53-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"783\" \/>\n\t<meta property=\"og:image:height\" content=\"526\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@pickthebrain\" \/>\n<meta name=\"twitter:site\" content=\"@pickthebrain\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Dermer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pickthebrain.com\/blog\/#website\",\"url\":\"https:\/\/www.pickthebrain.com\/blog\/\",\"name\":\"Pick the Brain | Motivation and Self Improvement\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pickthebrain.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pickthebrain.com\/blog\/the-brutal-truth\/#primaryimage\",\"url\":\"https:\/\/www.pickthebrain.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-16-at-5.24.53-PM.png\",\"contentUrl\":\"https:\/\/www.pickthebrain.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-16-at-5.24.53-PM.png\",\"width\":783,\"height\":526,\"caption\":\"The Brutal Truth: How To Be Successful When It Seems So Impossible\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pickthebrain.com\/blog\/the-brutal-truth\/#webpage\",\"url\":\"https:\/\/www.pickthebrain.com\/blog\/the-brutal-truth\/\",\"name\":\"The Brutal Truth: How To Be Successful When It Seems So Impossible\",\"isPartOf\":{\"@id\":\"https:\/\/www.pickthebrain.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pickthebrain.com\/blog\/the-brutal-truth\/#primaryimage\"},\"datePublished\":\"2016-10-20T18:15:27+00:00\",\"dateModified\":\"2017-09-16T18:23:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.pickthebrain.com\/blog\/#\/schema\/person\/82b4c80e7cc5e3c94d058b868d7b6ef8\"},\"description\":\"You work the hardest, care the most, put in the most hours, most dedicated, most passionate, put in the money, strain your personal life (if you have one), deplete your finances (if you still have any), strain your relationships (if you have any), cry, drink, don\u2019t sleep, don\u2019t date and spend every waking moment on the business. Is anyone else willing to make the sacrifices you make every day? No one said being an entrepreneur was fair.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pickthebrain.com\/blog\/the-brutal-truth\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pickthebrain.com\/blog\/the-brutal-truth\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pickthebrain.com\/blog\/the-brutal-truth\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pickthebrain.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Brutal Truth: How To Be Successful When It Seems So Impossible\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.pickthebrain.com\/blog\/#\/schema\/person\/82b4c80e7cc5e3c94d058b868d7b6ef8\",\"name\":\"Michael Dermer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pickthebrain.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/45d58355d8cab82d91ca3769eb4d91a4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/45d58355d8cab82d91ca3769eb4d91a4?s=96&d=mm&r=g\",\"caption\":\"Michael Dermer\"},\"url\":\"https:\/\/www.pickthebrain.com\/blog\/author\/michael-dermer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Brutal Truth: How To Be Successful When It Seems So Impossible","description":"You work the hardest, care the most, put in the most hours, most dedicated, most passionate, put in the money, strain your personal life (if you have one), deplete your finances (if you still have any), strain your relationships (if you have any), cry, drink, don\u2019t sleep, don\u2019t date and spend every waking moment on the business. Is anyone else willing to make the sacrifices you make every day? No one said being an entrepreneur was fair.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pickthebrain.com\/blog\/the-brutal-truth\/","og_locale":"en_US","og_type":"article","og_title":"The Brutal Truth: How To Be Successful When It Seems So Impossible","og_description":"You work the hardest, care the most, put in the most hours, most dedicated, most passionate, put in the money, strain your personal life (if you have one), deplete your finances (if you still have any), strain your relationships (if you have any), cry, drink, don\u2019t sleep, don\u2019t date and spend every waking moment on the business. Is anyone else willing to make the sacrifices you make every day? No one said being an entrepreneur was fair.","og_url":"https:\/\/www.pickthebrain.com\/blog\/the-brutal-truth\/","og_site_name":"Pick the Brain | Motivation and Self Improvement","article_publisher":"http:\/\/www.facebook.com\/pickthebrain","article_published_time":"2016-10-20T18:15:27+00:00","article_modified_time":"2017-09-16T18:23:55+00:00","og_image":[{"width":783,"height":526,"url":"https:\/\/www.pickthebrain.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-16-at-5.24.53-PM.png","type":"image\/png"}],"twitter_card":"summary","twitter_creator":"@pickthebrain","twitter_site":"@pickthebrain","twitter_misc":{"Written by":"Michael Dermer","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.pickthebrain.com\/blog\/#website","url":"https:\/\/www.pickthebrain.com\/blog\/","name":"Pick the Brain | Motivation and Self Improvement","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pickthebrain.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pickthebrain.com\/blog\/the-brutal-truth\/#primaryimage","url":"https:\/\/www.pickthebrain.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-16-at-5.24.53-PM.png","contentUrl":"https:\/\/www.pickthebrain.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-16-at-5.24.53-PM.png","width":783,"height":526,"caption":"The Brutal Truth: How To Be Successful When It Seems So Impossible"},{"@type":"WebPage","@id":"https:\/\/www.pickthebrain.com\/blog\/the-brutal-truth\/#webpage","url":"https:\/\/www.pickthebrain.com\/blog\/the-brutal-truth\/","name":"The Brutal Truth: How To Be Successful When It Seems So Impossible","isPartOf":{"@id":"https:\/\/www.pickthebrain.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pickthebrain.com\/blog\/the-brutal-truth\/#primaryimage"},"datePublished":"2016-10-20T18:15:27+00:00","dateModified":"2017-09-16T18:23:55+00:00","author":{"@id":"https:\/\/www.pickthebrain.com\/blog\/#\/schema\/person\/82b4c80e7cc5e3c94d058b868d7b6ef8"},"description":"You work the hardest, care the most, put in the most hours, most dedicated, most passionate, put in the money, strain your personal life (if you have one), deplete your finances (if you still have any), strain your relationships (if you have any), cry, drink, don\u2019t sleep, don\u2019t date and spend every waking moment on the business. Is anyone else willing to make the sacrifices you make every day? No one said being an entrepreneur was fair.","breadcrumb":{"@id":"https:\/\/www.pickthebrain.com\/blog\/the-brutal-truth\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pickthebrain.com\/blog\/the-brutal-truth\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.pickthebrain.com\/blog\/the-brutal-truth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pickthebrain.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Brutal Truth: How To Be Successful When It Seems So Impossible"}]},{"@type":"Person","@id":"https:\/\/www.pickthebrain.com\/blog\/#\/schema\/person\/82b4c80e7cc5e3c94d058b868d7b6ef8","name":"Michael Dermer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pickthebrain.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/45d58355d8cab82d91ca3769eb4d91a4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/45d58355d8cab82d91ca3769eb4d91a4?s=96&d=mm&r=g","caption":"Michael Dermer"},"url":"https:\/\/www.pickthebrain.com\/blog\/author\/michael-dermer\/"}]}},"_links":{"self":[{"href":"https:\/\/www.pickthebrain.com\/blog\/wp-json\/wp\/v2\/posts\/44852"}],"collection":[{"href":"https:\/\/www.pickthebrain.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pickthebrain.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pickthebrain.com\/blog\/wp-json\/wp\/v2\/users\/11798"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pickthebrain.com\/blog\/wp-json\/wp\/v2\/comments?post=44852"}],"version-history":[{"count":0,"href":"https:\/\/www.pickthebrain.com\/blog\/wp-json\/wp\/v2\/posts\/44852\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pickthebrain.com\/blog\/wp-json\/wp\/v2\/media\/44855"}],"wp:attachment":[{"href":"https:\/\/www.pickthebrain.com\/blog\/wp-json\/wp\/v2\/media?parent=44852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pickthebrain.com\/blog\/wp-json\/wp\/v2\/categories?post=44852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pickthebrain.com\/blog\/wp-json\/wp\/v2\/tags?post=44852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}