{"id":10195,"date":"2012-04-26T21:27:33","date_gmt":"2012-04-27T05:27:33","guid":{"rendered":"https:\/\/www.pickthebrain.com\/?p=10195"},"modified":"2013-09-17T14:40:54","modified_gmt":"2013-09-17T22:40:54","slug":"3-things-a-ceo-learned-a-yoga-manifesto","status":"publish","type":"post","link":"https:\/\/www.pickthebrain.com\/blog\/3-things-a-ceo-learned-a-yoga-manifesto\/","title":{"rendered":"3 Things a CEO Learned: a Yoga Manifesto"},"content":{"rendered":"
<\/div>

<\/a><\/p>\n

Def Jam records founder Russell Simmons, \u201cThe Voice\u201d star and singer Adam Levine, and Jon Bon Jovi all practice yoga.\u00a0\u00a0People from all walks of life, all ages and all religions practice yoga for spirituality, relaxation, detox, strength and flexibility. Looking in from the outside, I always wondered, \u201cWhat do they know that I don\u2019t?\u201d<\/p>\n

When my wife suggested taking a yoga class two years ago, I went with trepidation and visions of chanting, incense, and body parts in odd places.<\/p>\n

What I didn\u2019t know at the time was that I was beginning a journey learning more about myself and, surprisingly, more about business than I learned at one of the top ten business schools in the country and 20 years of professional experience.<\/p>\n

Here are three things I learned:<\/p>\n

1). Embrace Fear to Overcome Fear<\/strong><\/p>\n

That first class I was nervous.\u00a0\u00a0Was I doing yoga right?\u00a0\u00a0Was I out of step (yes)?\u00a0\u00a0Did it matter (no)?\u00a0\u00a0It turns out yoga is called a \u201cpractice\u201d because it\u2019s about growth, and just like in business, every day is an opportunity to succeed or fail.<\/p>\n

As a fit person, I was confident in that first class. \u201cNo problem,\u201d I thought.<\/p>\n

Until the headstand.<\/p>\n

My calm teacher said in the calmest of tones, \u201cNow it\u2019s time for some inversions.\u00a0\u00a0Everybody grab your mat and let\u2019s get close to the wall. I want you to place your head on the ground with your arms out in front, and flip your legs up against the wall for an inversion.\u201d<\/p>\n

And fear came over me.\u00a0\u00a0I quietly thought, \u201cYou want me to what?\u201d<\/p>\n

I was out of my element.\u00a0\u00a0I started breathing heavy.\u00a0\u00a0But I wasn\u2019t going to be shamed, so I tried.\u00a0\u00a0As my head turned red with a rush of down-flowing blood and want of oxygen, I flung my legs up against the wall with a loud bang.\u00a0\u00a0I thought, \u201cI\u2019m crushing my spine; this is not good!\u201d<\/p>\n

I came down hard, wondering if I had crushed a vertebrae.\u00a0\u00a0But when I looked around and saw other people in perfect headstands, my ego hurt more than spine.<\/p>\n

Class by class, as I continued to show up and push through the fears of uncharted territory, I came to believe that I could do a headstand.\u00a0\u00a0I would do a headstand.\u00a0\u00a0If I fell, so be it.\u00a0\u00a0And my hard work paid off.\u00a0\u00a0Today\u2014no wall needed.\u00a0\u00a0I can stand on my head in the middle of any yoga class.\u00a0\u00a0Any time.<\/p>\n

It reminded me of a time in the past when everybody thought I was insane\u2014even me at times.\u00a0\u00a0When launching\u00a0Half.com<\/a>\u00a0from scratch, I had the idea to corral a 350-person town called Halfway, Oregon and rename their town to\u00a0Half.com<\/a>, Oregon.\u00a0\u00a0My ad agency snickered.\u00a0\u00a0As I drove into the small hamlet for the first time, I felt fear and doubt\u2014maybe I couldn\u2019t do this.\u00a0\u00a0I had visions of being tarred, feathered, and permanently tossed out of town.\u00a0\u00a0Fear.<\/p>\n

But I pressed on.\u00a0\u00a0For the cost of $100k, and 23 computers for the elementary school, I renamed the town, literally putting\u00a0Half.com<\/a>\u00a0on the map.\u00a0\u00a0Six months later, eBay acquired us for $300 million.<\/p>\n

The headstand.\u00a0\u00a0It\u2019s a pose in yoga that few novices relish.\u00a0\u00a0But I envisioned it in my mind, embraced the fear of falling as real, the fear of injury as real, but temporary, and thus overcame that fear.<\/p>\n

And with many other poses in yoga, the fear of falling, the fear of making your failure widely known in front of many people is entirely real.\u00a0\u00a0But embracing that fear enables regular people to overcome great adversity in business.\u00a0\u00a0It enabled Richard Branson to create a billion dollar enterprise from a basement.\u00a0\u00a0It enabled Howard Schultz to go from subsidized housing to creating Starbucks.\u00a0\u00a0Achieve power through fear and adversity by embracing it.<\/p>\n

2). Transitions Make or Break You<\/strong><\/p>\n

When you\u2019re standing on one foot, spine parallel to the ground, back aligned to the wall, one arm reaching for the sky, and three fingertips separating you from a fall, that\u2019s not tough.\u00a0\u00a0The tough part is transitioning from one position to\u00a0that<\/em>\u00a0position; that is what makes or breaks you.<\/p>\n

Again, this is true in business and in life.\u00a0\u00a0Doing what you\u2019ve been doing isn\u2019t hard.\u00a0\u00a0Transitioning from one position to the next is where failure abounds.<\/p>\n

It\u2019s this transition that\u2019s a lot like business. Transitions require planning and execution with intense focus.<\/p>\n

If you\u2019re paying attention, planning is the easiest part.\u00a0\u00a0Transitioning from planning to execution is where things make or break you.\u00a0\u00a0Without intense focus, you could slip and lose sight of the end goal.\u00a0\u00a0Focus was one of Steve Jobs three golden rules of Apple\u2019s marketing (the other two being \u201cimpute\u201d and \u201ccustomer empathy\u201d).<\/p>\n

In yoga, if you don\u2019t focus intensely during transition:\u00a0\u00a0breathing, turning, pulling up\u2014you can exhaust quickly or fall on your ass.\u00a0\u00a0There is no room to mind wander, and there is no room for distraction.\u00a0\u00a0In business, as well, if you don\u2019t focus, you can exhaust quickly or fall on your ass.<\/p>\n

When we transitioned from buying online media to becoming a forerunner in advertising attribution modeling, we focused on product and technology for two years.\u00a0\u00a0We were intensely focused with out first client and had only a one-page website during that time.\u00a0\u00a0After two years of continual focus, we saved our first client over $5 million, and then, after proving to ourselves that we had a winning product, we finally got a real website and unveiled to the world.<\/p>\n

When Larry Page asked Steve Jobs for advice before Jobs passed, his advice to Page was, \u201cDon\u2019t get distracted.\u00a0\u00a0Focus.\u201d\u00a0\u00a0When you transition, make sure you plan, and most of all, execute with intense focus solely on what matters.\u00a0\u00a0Distractions will make you fall on your ass.<\/p>\n

3). Soul Needs Training<\/strong><\/p>\n

This is perhaps the most surprising lesson of all.<\/p>\n

The whole \u201cNamaste\u201d \u201cOoohhm\u201d aspect of yoga freaked me out.\u00a0\u00a0What I\u2019ve learned, though, is the complete yogi – and the complete CEO –\u00a0\u00a0are about positive energy.<\/p>\n

Namaste is simply a phrase meaning \u201cthe light in me honors the light in you.\u201d\u00a0\u00a0Whether you\u2019re Jewish, Christian, Buddhist, or Hindi, when you examine the phrase Namaste, it\u2019s really about energy.<\/p>\n

Like nuclear power, it\u2019s energy that can be used for good or bad.\u00a0\u00a0The amount of positive energy you bring to your office, your call, your meeting, is felt.\u00a0\u00a0This is embodied in your body language, your smile, your gratitude, and gestures like opening a door and saying hi.\u00a0\u00a0When a baby smiles at you, you smile too.\u00a0\u00a0There is no complication in that exchange.\u00a0\u00a0The amount of energy and light you bring reflects on people.\u00a0\u00a0And sometimes that soul energy requires training.\u00a0\u00a0Case in point:<\/p>\n

A client of ours has a wacky member on the team.\u00a0\u00a0Quick to change decisions, also quick to not make a decision, and usually crabby.\u00a0\u00a0Perhaps you\u2019ve encountered someone like this.\u00a0\u00a0I usually tried to avoid this person, but we had a conference call scheduled, so I consciously decided I was going to be positive and smile throughout the call.\u00a0\u00a0We began chatting personally and children came up.\u00a0\u00a0A child of mine has special needs, and I shared this.\u00a0\u00a0One of her two children has special needs, unable to speak, with limited mobility.\u00a0\u00a0Upon learning our uncommon, yet common bond\u2014we went from friction to friends.<\/p>\n

It was because of yoga.\u00a0\u00a0The light (or darkness) we bring follows us everywhere.\u00a0\u00a0Into meetings, into calls, into our homes.\u00a0\u00a0And yes, life will suck at times.\u00a0\u00a0And we often don\u2019t know why. Smile anyway.\u00a0\u00a0It\u2019s the now that matters:\u00a0\u00a0the soul needs training just like our smile needs training.<\/p>\n

Now where do you go from here?\u00a0\u00a0The yoga studio?\u00a0\u00a0Maybe.\u00a0\u00a0Yoga\u2019s really a metaphor for life and a metaphor for business.\u00a0\u00a0Each day starts anew with an opportunity to learn and to succeed.\u00a0\u00a0\u00a0But to succeed, a wise man said\u2026<\/p>\n

\u201cWe must become the change\u00a0we want to see in the world.\u201d<\/p>\n

Will you become the change\u00a0you<\/em>\u00a0want to see in your world?<\/p>\n

——<\/p>\n

Mark\u00a0Hughes\u00a0is CEO of C3 Metrics | Attribution Made Simple<\/em><\/p>\n

Hughes\u00a0grew eBay\u2019s\u00a0Half.com<\/a>\u00a0from zero to 8 million online customers as its VP of Marketing in less than three years.\u00a0Half.com<\/a>\u00a0was sold to eBay for over $300 million six months after launch.<\/em><\/p>\n

He has spent close to $100 million online ad dollars, which planted the seeds for creation of C3 Metrics\u2019 attribution algorithms\u00a0and arrival in 2008\u2014seeing the need to help Advertisers and Networks discover previously missed revenue drivers and\u00a0increase ROI.<\/em>Hughes\u00a0brings a wealth of creative and quantitative experience in consumer marketing from PepsiCo\u2019s Pizza Hut Division;\u00a0Pep Boys, the automotive aftermarket retailer; and American Mobile Satellite (now XM Satellite Radio).<\/em>Hughes\u00a0is the son of a Pulitzer Prize winning journalist, and\u00a0Hughes\u2019 own book, Buzzmarketing, is published in 15\u00a0languages. In its first year of release it was heralded by Fast Company as one of \u2018The Ten Best Business Reads of the Year\u2019\u00a0and named by The Financial Times of London as one of the \u2018Best Business Books of the Year\u2019 along with Freakonomics.<\/em><\/div>\n
<\/div>\n
Photo credit: ‘Yoga Man<\/a>‘ by Big Stock<\/div>\n","protected":false},"excerpt":{"rendered":"

When my wife suggested taking a yoga class two years ago, I went with trepidation and visions of chanting, incense, and body parts in odd places.<\/p>\n

What I didn\u2019t know at the time was that I was beginning a journey learning more about myself and, surprisingly, more about business than I learned at one of the top ten business schools in the country and 20 years of professional experience. Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":12163,"featured_media":10197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[24,6],"tags":[1978,1979,62,1738,66,4629,294],"yoast_head":"\n3 Things a CEO Learned: a Yoga Manifesto - Pick the Brain | Motivation and Self Improvement<\/title>\n<meta name=\"description\" content=\"Def Jam records founder Russell Simmons, \u201cThe Voice\u201d star and singer Adam Levine, and Jon Bon Jovi all practice yoga. 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