31 Successful Wellness Businesses to Inspire Your Inner Entrepreneur

Becoming an entrepreneur might sound fun & rewarding, but it can be very intimidating to get started. There are so many uncertainties and questions that come along with getting started. What kind of business should you start? How can you come up with the right idea? What business model is right for you? Since you’re reading PickTheBrain, I know you’re interested in wellness. This article is a resource for those who are thinking about starting a wellness business, and for those looking to develop their existing ones.

This list of successful wellness businesses includes a description of what makes each wellness business unique, and the business models they’re using. It explores 5 different types of businesses in the wellness industry: apps, content hubs, retail, coaching, and non-profits/organizations, which are all options you may consider.

This article will give you inspiration for finding your idea, refining your idea, and creating a business model that works.



What makes them unique: Makes meditation extremely simple and practical for the common busy person.

Their business model: Freemium. 10 days of free guided meditation, then annual subscription.

Website: https://www.headspace.com/

Sleep Cycle:

What makes them unique: Tracks your sleep and wakes you up during your lightest sleep cycle.

Their business model: Freemium. Free version includes basic sleep tracking features, while premium version includes more advanced features.

Website: https://www.sleepcycle.com/


What makes them unique: Guided meditations from 5 to 85 minutes (meditations vary in length more so than Headspace). 

Their business model: Paid events at their NYC studio. Freemium app includes more meditations.  

Website: https://www.inscape.life/


What makes them unique: New unique guided meditation every day.

Their business model: Freemium. Premium version includes more meditation programs.

Website: https://www.calm.com/


What makes them unique: Makes it easy to track your habits.

Their business model: Freemium. Paid allows you to track more advanced things, like macronutrients and body composition.

Website: https://lifesum.com/


What makes them unique: Send daily texts to mend broken hearts.

Their business model: Freemium & affiliate book shop.

Website: https://www.letsmend.com/


What makes them unique: Understands your emotions and gives you recommendations.

Their business model: Freemium

Website: https://www.aurahealth.io/

My Possible Self:

What makes them unique: Self-help tool kit with personalized tracking

Their business model: Freemium

Website: https://www.mypossibleself.com/


Content Hubs (aside from PickTheBrain)

Mind Body Green:

What makes them unique: Holistic approach to wellness. Places a lot of emphasis on nutrition compared to other wellness hubs.

Their business model: Paid online classes & programs.

Website: https://www.mindbodygreen.com/

Thrive Global:

What makes them unique: Sustainable science based solutions to the stress and burnout epidemic.

Their business model: Corporate wellness programs.

Website: https://www.thriveglobal.com/

Mind Valley:

What makes them unique: Transformational, fun education platform for all ages.

Their business model: Online courses.

Website: https://www.mindvalley.com/

The Happiness Project:

What makes them unique: Gretchen Rubin brings happiness research to everyday living.

Their business model: Mainstream books. 

Website: https://gretchenrubin.com/



What makes them unique: Huge content hub full of step by step guides.

Their business model: Ads & Affiliate sales.  

Website: https://lifehacker.com/

Sleep Junkies:

What makes them unique: 21st century sleep tips.

Their business model: Selling affiliate products. 

Website: https://sleepjunkies.com/

4 Hour Work Week:

What makes them unique: Tim Ferriss experiments with productivity optimization.

Their business model: Mainstream books.



What makes them unique: Rare self-help recordings from world class experts.

Their business model: Audiobooks & online programs.

Website: https://www.betterlisten.com/

Retail Products


What makes them unique: Tracks fitness related activities.

Their business model: 200 dollar product & other supplementary products.

Website: https://www.fitbit.com/home

RENPHO scale:

What makes them unique: A scale that measure your body fat percentage.

Their business model: Sells various body related products to consumers. 



What makes them unique: Focuses on technology that improves sleep. 

Their business model: Sells products such as white noise machines & special mattresses. 

Website: https://marpac.com/

Quest Protein Chips:

What makes them unique: Tasty chips with plenty of protein.

Their business model: In addition to chips, Quest also sells protein bars, food, and powders. 

Website: https://www.questnutrition.com/

Bulletproof Brain Octane Oil:

What makes them unique: A healthy fat to add to your coffee that converts energy more efficiently than coconut oil.

Their business model: 23 dollars a bottle. They also have dozens of other supplement products related to maximizing your energy.

Website: https://www.bulletproof.com/


Elizabeth Rider:

What makes her unique: She helps women get healthy without it feeling hard.  

Her business model: Online programs.

Website: https://www.elizabethrider.com/

Corey Wayne:

What makes him unique: Sees all of life as relationships.

His business model: Email coaching, phone/skype coaching, books, speaking. 

Website: https://understandingrelationships.com/

Tim Brownson:

What makes him unique: No B.S. approach + very engagement oriented. 

His business model: 2 month coaching package, 3 month coaching package, and a yearly package.  

Website: https://www.adaringadventure.com/

Kate Swoboda:

What makes her unique: Focuses on helping people become more courageous.

Her business model: Speaking events, online programs. 

Website: https://www.yourcourageouslife.com/

Valorie Burton:

What makes her unique: Focuses especially on resilience.

Her business model: Books, coaching, speaking. 

Website: https://valorieburton.com/



Wellness Institute:

What makes them unique: They teach heart centered hypnotherapy to masters and PHD professionals.

Their business model: Training & certification programs.

Website: http://www.wellness-institute.org/


The Mindfulness Institute:

What makes them unique: Brings ancient wisdom to contemporary society.

Their business model: Mindfulness teacher training & mindfulness training for executives, students, and health care providers. 

Website: http://themindfulnessinstitute.com/

National Cancer Institute:

What makes them unique: Comprehensive cancer information & cancer support. 

Their business model: Government funded.

Website: https://www.cancer.gov/

Active Minds:

What makes them unique: Focusing on fighting the mental health stigma.

Their business model: Donations.

Website: https://www.activeminds.org/

National Alliance On Mental Illness (NAMI)

What makes them unique: Activism and support for those facing mental health.

Their business model: Donations.

Website: https://www.nami.org/

Did this list help you imagine possibilities for your business? Which business model resonates with you the most? Leave a comment a let me know.


Matt Rosenblum is the owner of Advanced Life Coach Marketing, where he helps life coaches & wellness entrepreneurs build and grow their businesses. Have a wellness business and need help finding your unique niche? Get your free niche training video for life coaches & wellness entrepreneurs today.


Erin shows overscheduled, overwhelmed women how to do less so that they can achieve more. Traditional productivity books—written by men—barely touch the tangle of cultural pressures that women feel when facing down a to-do list. How to Get Sh*t Done will teach you how to zero in on the three areas of your life where you want to excel, and then it will show you how to off-load, outsource, or just stop giving a damn about the rest.

9 Responses to 31 Successful Wellness Businesses to Inspire Your Inner Entrepreneur

  1. Mar Illos says:

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  3. JackAldride says:

    I thought being an entrepreneur was a lot easier than it turned out to be. Too much to remember and keep in mind. It’s good that at least I have no problems with a business account because I have Open IBAN Account on the Genome payment platform, which I chose because of the financial services it offers.

  4. Buy Patents says:

    A wellness business can focus on a particular niche, such as yoga, meditation, nutrition, or beauty. By specializing in one area, a wellness business can differentiate itself from others and create a distinct brand identity.

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