Image Courtesy of Vintage Roadside’s @ Flickr

Did the word “free” in the title grab your attention?

We live in the internet age, where we’re growing more and more accustomed to getting things for free. Whether it’s information from blogs and online newspapers, services like email and Twitter, or images, videos and music tracks, it’s all free and it’s there for the taking.

The problem is, “free” could be costing you a lot more than you think.

“Free” Short-Circuits Your Brain

In his book Predictably Irrational, Dan Ariely discusses the power of “free” – and how it seems to short-circuit our logical thinking:

In one trial of one study we offered students a Lindt Truffle for 26 cents and a Hershey’s Kiss for 1 cent and observed the buying behavior: 40 percent went with the truffle and 40 percent with the Kiss. When we dropped the price of both chocolates by just 1 cent, we observed that suddenly 90 percent of participants opted for the free Kiss, even though the relative price between the two was the same. We concluded that FREE! is indeed a very powerful force.

Read the rest of this article »